Fairfax is an irreverent animated comedy following the misadventures of four middle school friends on a never-ending quest for clout. It’s a modern look at the timeless struggle to be cooler than you are, to fit in while standing out, and what it feels like to wait in line for a pair of sneakers you’re never going to cop.
To promote Prime Video’s adult animated series, we took over the LA block that inspired the show, and brought fans into the fantastical world of LATRINE, the hottest streetwear shop on Fairfax.
Hypebeasts waited in line to spend their “Latrineum” currency on the latest drops, earn clout on “Verified: The Ride,” and win big with the “Drop Lever” right from the show. Even the staff were trained improv actors, giving fans a taste of the irreverent humor found in the show.
Thanks to partnerships, the whole Fairfax block joined in. Fans hit Taco Vega, Sweet Chick, Prime Pizza and more for free Latrine specials.
Generating over 800M Impressions and 30 major press stories, the Latrine Experience primed audiences, who devoured the show.