To celebrate a new season of one of Disney+’s most beloved holiday series, we brought the wintery magic of Christmas to Los Angeles with The Santa Clauses Season 2 Premiere Event!
We took cues from the show’s beautiful set design to create a “Polar Rink” — a roller skating surface designed to look like The North Pole’s chilliest ice rink. Throughout the day, a crew of Santa’s most talented elves took the rink for amazing roller disco performances. Guests loved hitting the rink with the elves, snagging custom merch and taking part in holiday photo opps —a larger-than-life snow globe you could actually step inside and Santa’s real sleigh from the series.
Our expansive winter wonderland immersed guests in the world of The Santa Clauses and was full of holiday cheer. Guests could even donate to The Disney Ultimate Toy Drive benefiting Toys for Tots. This festive, fun family event generated lots good will, buzz and earned media right as Season 2 premiered on Disney+!
Production Company: 3CS