If there is one franchise propelled to the echelons of pop culture by its fervent fan base, it’s AMC’s The Walking Dead. As the final season rolled out, AMC and Campfire created a “thank you” to those fans, a massive celebration party at the most significant fan conclave in America, San Diego Comic-Con.
Our solution was a transformed terrace in the Gaslamp district where fans could step into their beloved storyworld, celebrate alongside the cast and creators of the show, and collectively raise a glass to one of the most successful fantasy properties on television.
What press said:
“One of the best events at SDCC this year.”
— SFX Magazine
“An activation to die for — and then come back to life zombie-style so you can experience it again.”
“Pure fan service — a touching, and very appropriate, way to honor the fandom.”
— San Diego Comic-Con Unofficial Blog