Harley-Davidson wanted to bring its timeless American brand to a new, younger audience. It wanted to create a destination for a new generation of fans to come together and interact. Campfire concepted both The Ridebook and The Rideline as digital environments to bring the brand to life. As these fan communities grew, they aimed to show how Harley-Davidson owners’ lives were intertwined with the iconic motorcycle company’s past, present and future.

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