To drive buzz and excitement about Hulu Animayhem at Anime Expo 2026 we created a booth experience were guests were transported into an immersive Tokyo Yochoko — an alley filled with experiences and photo ops featuring Anime favorites from Hulu’s catalog. This familiar environment became a playground for anime characters and scenes come to life.
Hulu Animayhem Yochoko was designed as a branded alley, featuring stalls, green paper lanterns, cherry blossoms, and easter eggs for fans to discover. It featured 7 series including Bleach: TYBW, Naruto Classic, Tokyo Revengers, Rooster Fighter, Mission: Yozakura Family, Though I Am an Inept Villainess and Undead Unluck: Winter Arc. Plus a Hulu Animayhem branded alley with video screens.
Over 14,000 fan attended the experience and Hulu’s presence at Anime Expo 2026 generated over 1.1 Billion total press coverage impressions and yielded over 8.8 Million organic social media impressions. The 5000+ Hulu Animayhem poster tubes couldn't be missed with fans wearing them throughout the four days.
Design Partner: All These Wonders
