In order to drive buzz for the third season of the SHOWTIME original series Shameless, Campfire launched The Shameless Awards, which were based on the idea that sometimes, shameless behavior is just unsavory – but sometimes, it leads to greatness. This new campaign set out to honor fans of the show and their friends, people who exhibited the greatest aspects of shameless behavior. To kick off The Shameless Awards, we sent a man-on-the-street video crew to capture friends and family acknowledging each others’ shameless behavior. And with the launch of The Shameless Awards website, fans of the show, new and old, were able to award deserving friends through their social channels.

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