To generate consumer excitement for the launch of Sonos' first portable speaker, the Move, Campfire created an immersive installation in Berlin, Germany on the heels of the IFA Consumer Electronic Trade Show.
To help support the launch of Sonos Move, we gave Berliners the chance to experience its powerful sound in person. Campfire created a sound installation comprised of two biodomes - one forest-themed and the second recreating a beach setting. Upon entering each dome, visitors were handed a Sonos Move and encouraged to explore the space and experience the speaker's sound in person.
The installations were located at Zoo Palast and at Berlin's iconic Gedächtniskirche.
What press said:
“Experience Sonos’ First Portable Speaker in Person This Weekend”
— High Snobiety